Lori Botterman

Tribune Interactive

​Senior editor, Brand Publishing
2002-present

 

​Established a team that produces sponsored content solutions and niche publications for more than 100 products responsible for over $10 million in revenue annually

 

Key responsibilities

• Create revenue-generating content plans from idea to inception in categories including retail, senior lifestyles, real estate, special events, dining, higher education, and non-profit organizations

• Work with advertising clients and agencies to develop branded, native and advertorial content strategies that engage readers, effectively market brands, and meet Tribune editorial standards

• Plan production calendar and manage workflow ensuring daily deadlines are achieved

• Manage full-time staff of an editor, a graphic designer and three contingent editors and an art director

• Develop and maintain a freelancer pool of over 20 editors, artists, photographers and writers

• Oversee digital implementation of all special advertising print sections

• Assign and edit stories, photos, and layouts; review all content produced by my team prior to publication

• Work with advertising clients to develop branded, native and advertorial content strategies that engage readers, effectively market brands, and meet Tribune editorial standards

Accomplishments

• Implemented company’s largest and successful branded content strategy for Menards – a $500K annual campaign that includes articles, videos, infographics and DIY crafts

• Transitioned more than 100 special advertising print and digital content projects to Tribune Brand Publishing after company’s acquisition of the Sun-Times Suburban Media Group

• Integrated staff to new national team after a company-wide reorganization; assessed then shifted staffing to expand bandwidth while trimming expenses

• Grew division from a single person to a staff of as many as 6 direct reports, expanding and contracting to meet bottom-line objectives

 

Previous experience

 

Tribune Interactive

​Content Producer
2000 - 2002

​Developed feature content for the Websites of Tribune’s 23 WB (now CW), FOX and ABC affiliate stations

 

Microsoft Chicago Sidewalk

​Copy chief

1997 - 1999

​Assigned, wrote and edited content, and assisted in the design and production for the development and launch of MSN.com’s Chicago city on-line entertainment guide, sidewalk.com (now citysearch.com)

 

Chicago Tribune

​Assistant Subject Editor

1993 - 1997

​Various responsibilities included editing, writing and assigning stories for the weeklyKidNews section; editing daily Evening Update edition; designing daily Metro and main news pages; and providing final, pre-press page edits

 

The Daily Herald, Arlington Heights, IL

​Copy Editor

1990 - 1993

​Edited daily news stories, wrote headlines and captions, designed pages, provided final, pre-press page proofing and trims

 

The Northwest Herald, Crystal Lake IL

​Copy Editor, Reporter

1985 - 1990

​Multiple responsibilities included editing, writing and assigning stories for weekly entertainment section; copy editing and designing daily news and feature pages; and beat reporting local government, schools and general assignments